30 August 2023
SIGNING HIP HOP ARTISTS AHMAD SANTA, SLYVER AND ABO EL ANWAR
Dubai, October 2nd, 2023 – Universal Music Middle East & North Africa (MENA) a division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced a partnership deal with Harb Talent Management to aid talent discovery and development in Egypt. The expert team at Harb represent a growing portfolio of artists across all genres.
Together, Universal Music MENA and Harb Management will jointly work on local talent discovery, development, music production, marketing and promo, live events, and brand partnerships. The agreement builds presence for both companies in the market, super-serving the local artist community.
To mark the launch, Universal Music MENA announce three flagship signings to their growing artist roster. Ahmed Santa, Slyver and Abu El Anwar – three of the most exciting emerging Hip-Hop artists in Egypt with growing pan-Arab fanbases and standout sounds and styles – all set to release later this year and into 2024.
Patrick Boulos, CEO of Universal Music MENA said, “it is an exciting time for us to build a presence in Egypt via this partnership with Harb Management”.
“We have a shared passion to develop and support the local music scene in Egypt and offer talents the best of label and management services.” he added.
Sherif Harb, founder of Harb Management added” We are thrilled to be identified by Universal Music MENA as a local partner in Egypt and it is certain that we will be able to work in line with their international network and global infrastructure to better service talents and the local music scene.”
The partnership will aim to reinforce Universal Music MENA’s strategic commitment to the artists in the region and to expand its local repertoire range with a diversity of genres and profiles.
About Universal Music Group
UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms, and business models to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
About Harb Management
Independent Talent Management and development agency operating out of Cairo, Egypt; Harb Management Agency offers multiple services to established artists, talents, and creators. Established in 2021 managing and representing a number of Talents, Artists, and Creators with consecutive milestones, the agency gathered on its portfolio many profiles including active local and international brands.