21 July 2017
Huawei x Anthony Touma
To support Huawei in building up awareness about their latest device and help them further tap into the music millennials audience, UM MENA secured a product placement of the Huawei P10 Plus smartphone into both the official new music video (Walk Away) and behind-the-scenes footages of young Lebanese sensation singer-songwriter Anthony Touma. Additional activities were secured to amplify the P10 Plus campaign through a series of dedicated social media posts showcasing the product features across Anthony’s platforms, a live show with product interaction on stage and meet & greet with fans.
Watch the video here: https://www.youtube.com/watch?v=QiTkRc9zgrQ