16 November 2016
HP Lounge x Badshah
Universal Music MENA together with HP put together an exclusive HP event with Indian rap superstar Badshah on November 16th 2016.
The event was part of a promo activation on selected HP devices during the GITEX exhibition and at selected retail stores. The activation included offering upon purchase of the HP devices, 2 tickets to the exclusive event.
Universal Music MENA was in charge of the artist booking, securing appropriate artist assets to support HP in achieving the campaign KPIS such as videos, social media posts, meet & greet etc. The label also provided the support DJs in the lead up to Badshah’s performance and managed all production related to the event.