Universal Music Middle East & North Africa
21 September 2021
Superstar Hussain Al Jassmi collaborates with Almas and Mayssa Karaa on the official song of Expo 2020 Dubai
With less than 10 days to go until it opens its doors to the world, Expo 2020 Dubai today launches its official song. Titled ‘This Is Our Time’, the song highlights pride in the UAE’s culture, celebrates the future and brings together nations from around the world, while conveying the story of Expo’s overarching theme of ‘Connecting Minds, Creating the Future’ through the universal language of music.
The song is led by Hussain Al Jassmi, one of the UAE’s biggest artists and Expo 2020 Ambassador, accompanied by 21-year-old Emirati singer-songwriter Almas, as well as Lebanese-American singer-songwriter Mayssa Karaa, who is also Artistic Director of Expo’s all-female Firdaus Orchestra.
Universal Music MENA has been supporting Expo on music/artist consultancy and onboarded rising Emirati artist Almas to celebrate her national pride as part of this unique music project.
Expo 2020 will run from 1 October 2021 to 31 March 2022. It invites millions of visitors to join the making of a new world in a six-month celebration of human creativity, innovation, progress and culture, with music providing a unifying, uplifting force.