21 October 2022
Coca-Cola’s official FIFA World Cup™ campaign anthem is a stunning collaboration between three female artists for a new generation available on Coke Studio™.
Dubai, UAE, October 21, 2022: Today, The Coca-Cola Company and Universal Music Group (UMG) announced the unveiling of the beverage brand’s official FIFA World Cup 2022™ campaign anthem that brings a new multicultural reimagining of Queen’s iconic track, ‘A Kind Of Magic’ available on Coke Studio™.
A Kind Of Magic (Coke Studio Mix for the FIFA World Cup 2022™) – released as part of Coca-Cola’s Believing is Magic campaign – is a powerful rework of the 1986 hit, a charismatic collaboration between Egyptian neo-soul and rap sensation, Felukah, soulful Saudi Arabian singer-songwriter, Tamtam, and Mexican Latin GRAMMY Award nominee, Danna Paola.
A Kind Of Magic (Coke Studio Mix for the FIFA World Cup 2022™) will be accompanied by a vibrant and dynamic performance video that brings the energy and ideology of the track to life. Filmed in Mexico City, the video encapsulates the excitement for one of the biggest sporting events on the planet, fusing a flavor of Latin and Arabic culture with the impassioned world of the FIFA World Cup™.
“We’re thrilled to have teamed up with Tamtam, Felukah, and Danna Paola, to create a unique version of Queen’s “A Kind of Magic,” said Joshua Burke, Sr. Director of Global Music & Culture Marketing at The Coca-Cola Company. “This reimagined track showcases the unique styles of these talented artists while embracing the world-renowned classic.”
“Working with such incredible artists and a strong team was a breath of fresh air,” Felukah said. “Everyone radiated passion and a contagious, magical energy that I’ll always cherish deeply. I’m proud to be representing Egypt and women all around the world, now and forever.”
Tamtam added: “I was so excited to be a part of this campaign with Coca-Cola and two super cool, inspiring women. It’s beautiful that we’re all from different countries singing together and representing this unity through music. The experience was – no pun intended – magical, from recording the music, to meeting the team, and flying to Mexico City to shoot the videos. It was a dream, and I’m thrilled to share it with the world!”
Danna Paola: “It’s inspiring to be part of a global campaign represented by women. Working with Felukah and Tamtam was a beautiful and magical experience. Music is the magic key to bring people together; I’m thrilled to be part of this and to put Mexico into the spotlight.”
The official track ties back into ‘The Conductor’ film, which launched earlier this year in collaboration with UMG’S global brand partnerships division, UMGB (Universal Music Group for Brands). The film paid homage to ‘A Kind of Magic’ by bringing together seven artists from across the globe to put their own spin on the legendary track. The artists included Ari Lennox, Griff, Ekin Beril, Mariah Angeliq, Tems, Tesher and TRI.BE – a true creative expression of Real Magic™ – Coca-Cola’s global brand philosophy.
A Kind Of Magic (Coke Studio Mix for the FIFA World Cup 2022™) and the accompanying music video will launch worldwide on October 21st ahead of the FIFA World Cup Qatar 2022™, which kicks off in Qatar on 20th November. The track will be available on all digital streaming platforms and the video will be accessible via Coke Studio™. Coke Studio™is distributed by UMG.
In addition to this musical track, Coca-Cola is bringing their Believing is Magic campaign to life through various elements, including digital films, packaging, Fan Zone and Panini, which embody the passion of football fans around the world.