Research & Insights

Through our local research services, Universal Music MENA provided Reebok with the support and consultation required in choosing the right artists for their product seeding  campaign, using our local Arabic band UAT as their social influencers. Combining the social fan base of the three members of the band, from across the MENA region (Levant, North Africa and the Gulf), the Reebok social campaign is proving to be successful in gaining customer reach and brand awareness.