In-Flight Entertainment & Original New Soundtrack
Universal Music MENA supplies Emirates Airlines with marketing assets for international and local artists, as well as music consultancy services. Such services include audio/video content licensing and music curation servicing for IFE portal. Another project which was carried out was the creation of a brand new track which is played on all welcome screens on the airline’s inflight entertainment ICE. The track was produced by one of UMM’s in-house artist and is viewed on an average of 5 million times per month.