DTCM

Video Placement & Branded Content

The city of Dubai was the location for Imagine Dragons’ video clip in their song ‘Thunder’.¬†With over 1 billion views, on the song’s video clip alone, the Imagine Dragons video showcased the modern and futuristic city, which drove strong appeal to Dubai as an ultimate destination. ‘Thunder’s video was uploaded natively to the band’s pages a long with behind the scenes content and B-rolls of the footage. In these videos Imagine Dragons expressed their thoughts and experiences in Dubai city as well as key locations.